EliteForm

Nebraska Global continues to develop viable, long-term software companies in Nebraska with the announcement of its fifth investment, EliteForm.

EliteForm was founded on the belief that integrated technology provides the next competitive edge in athletic strength training, competition, and sports science. EliteForm’s goal is to provide seamlessly integrated products to assist athletes in discovering and reaching their maximum potential.

EliteForm is launching with two product offerings. StrengthPlanner is a strength training management system that enables coaches to design workouts, track an athlete’s
training development, and generate personalized strength cards – three of the most time-consuming coaching duties. StrengthPlanner‘s mission is to get coaches out from behind the computer and in front of their athletes.

EliteForm’s PowerTracker solution uses patent pending algorithms and the latest in 3D computer vision to track the movement of athletes during strength exercises without the use of wired attachments. A touchscreen interface at the lifting station gives athletes real time feedback on their workout, providing guidance that normally happens only when a coach is present.

StrengthPlanner and PowerTracker can be used together for a full end-to-end training and management solution designed to be used at all levels of organized athletics. The experience is designed to motivate athletes, increase team competitiveness, and capture objective metrics that were previously lost in order to more intelligently train athletes.

Brian Zimmer, General Manager at EliteForm, stated, “Living and growing inside Don’t Panic Labs allowed our team to develop the talent and experience necessary to identify and solve an incredibly complex technical challenge. Together we’ve produced a solution where many others have failed, and we’ve taken a substantial step towards building the next competitive edge within athletes. The resources at Nebraska Global allowed us to move faster, make fewer mistakes, and get access to people in the sports industry that would have otherwise been out of reach.”

Steve Kiene, Managing Principal at Nebraska Global, added, “EliteForm is exciting to Nebraska Global because they have managed to develop some incredibly leading-edge technology and evolve it into a large market opportunity where the technology itself is invisible to the customer. The solutions they have developed are simple, elegant, and cost-effective. We’re pleased to have invested in such a talented group of young Nebraskans, and feel very fortunate to have five of them come from the University of Nebraska-Lincoln Jeffrey S. Raikes School of Computer Science and Management.”

EliteForm has partnered with the University of Nebraska Athletic Department in the development of StrengthPlanner and PowerTracker. UNL is the first customer for the system and is currently using a prototype system in the Ndamukong Suh Strength Complex and the Hawks Championship Center.

“Working with EliteForm allows the Huskers to utilize leading-edge technology in strength and conditioning. We are very pleased to be involved with the innovative people at EliteForm,” commented UNL Athletic Director Tom Osborne.